Why is SEO so important now in 2011 for my business ?
SEO is an acronym of Search Engine Optimization. This is the process of optimizing a web page so that it is easily found by both humans and robots crawling on the internet.
Why is this so important? Consider what it would be like if no one could easily find your business location, or even get your contact information. Most start Up fail because of a poor Marketing Strategy. Knowing your target audience and knowing how to grab their attention and convert them to leads and ultimately customers is one of the most important skills of a successful business
The same thing can happen with your web site if people cannot easily locate it you are invisible! If there is no traffic volume, no links pointing at your website or no Social Media Marketing activities this mean your website is going to fall down in the oblivion like it never even existed in the digital world. Potentially valuable customers will never know your existence, products or services and will go to your competitors.
I know exactly what you are thinking right now I’m not only an SEO Specialist I’m a mastermind too, You are thinking “I’m not that fool I have a beautiful website created with beautiful animation and the URL address is included in all of our advertising campaigns and business cards. Why wouldn’t people be able to find it?”
Certainly, some of your existing customers or those who are already familiar with your company like your employees should be able to find your site without any great difficulty, but this may not be the case for the rest I mean the 6,930,055,154 internet user that are browsing the net every day.
Can you be sure that every potential customer has been reached by your advertising campaign? What about the people who don’t read the business magazines or just bypass the newspapers page where you chose to place advertisements or who don’t give a damn about the billboards on the side of the road? Did they hear the right radio station? Did they watch the right television show? Did they get one of the thousands of brochures you mailed every day that finished on their junk mail box?
So, what about the search engines? Why are Google, Bing or Yahoo so popular those people could just enter a few words into their browser, click the search button, and voila! There is a link to your web site. Aren’t search engines wonderful?
Yes, search engines can be so wonderful if your website is SEO friendly, and the scenario above can really happen, but not without some hard work and longtime investment on both side the SEO company and yourself. SEO is not something magical like some rabbit getting out of a hat and jumping to the first position of all search engines result page. SEO mean compliance and maintenance on a regular basis like blogging, Link building with high Page Rank website relevant to your niche, great Social Media Marketing strategies, writing unique and relevant content, adding new pages regularly on your website and so much more.